SUCCESSFUL BUSINESS MODELS IN THE SPANISH FASHION INDUSTRY
Elective subject in the FASHION program. Centro Universitario Villanueva International Programs
Students from different countries in their international semester at Centro Universitario Villanueva
2.5 ECTS credits
20 teaching hours
30 individual work hours
GOALS
An introduction to the Spanish fashion industry and its specificities, through the analysis of practical cases such as Zara, Camper, Mango or Custo Barcelona
METHODOLOGY
Globalization and the development of new technologies have brought new challenges to the fashion industry. The international fashion scene has changed as every brand tries to define its own competitive advantage through distinct business models. Communication, retail and consumers are the variables on which brands need to focus in order to find their niche in the international market. Through the study of Spanish brands such as Zara, Camper and Mango, students will learn about different business models, both from an economic perspective and a communication approach.
ASSESSMENT
Assessment criteria are as follows:
1. Presentation of final project (50%)
2. Class Participation (25%)
3. Classroom exercises (25%)