PUBLICITY AND INSITUTIONAL COMMUNICATION IN SPAIN
Elective subject in the MEDIA program. Centro Universitario Villanueva International Programs
Students from different countries in their international semester
2.5 ECTS credits
20 teaching hours
30 Individual work hours
GOALS
This course is aimed at providing the student with extensive information on the development and functioning of publicity in Spain through regular work at a multimedia agency.
Students will learn to analyze campaigns and their commercial impact, and study the sociological reception of newly introduced products and their commercial results.
Other important goals in this course include giving the student an understanding of the dynamics of advertising at sales outlets, as well as the skills needed to master publicity with new technological media, and a clear sense of the current situation of institutional communication agencies in Spain, with special attention to multinational agencies.
METHODOLOGY
The course will encompass:
Regular work with professionals from the sector at different stages of the advertising process.
Continuous discussion and analysis of real market cases.
Visits to agencies specializing in different areas of advertising.
Contact with major advertisers in terms of quality and quantity.
Team practices in crisis communication.
ASSESSMENT
Continuous assessment through work on past campaigns.
Teamwork on the different advertising disciplines.
Assessed participation in marketing and communication planning teams with students from the last years of our degrees.
Final examination.