María Dolores De Toro Martín
Head of Image & VM Creative. Tendam.
She has a degree in Advertising and Public Relations by the University Complutense of Madrid, a Master in Fashion Marketing by IED, and Specialist Program in Digital Fashion Marketing by ISEM. She has been leading innovative retail projects for more than 15 years.
Her professional experience is focused in the field of Store Design, Visual
Merchandising and Communication.
She is a member of the creative team of Women\\\’ secret (a Spanish leading lingerie Brand) she has led the design of the store concept and its evolution for the last 10 years. She has led image campaigns and she is an expert in creating powerful visual campaigns.
In the last year, she has led the launch of the new sports brand of the Tendam group, Dash and Stars, and the new teen brand HI & BYE.
Lola is also visiting professor at IED (Istituto Europeo di Design) and an illustrator at @lolittledreams.
Principal Formación Académica
Última Experiencia Profesional
Experiencia docente
Áreas de Conocimiento e Investigación