International Week Brand Management

The Blended Program in Brand Management by Universidad Villanueva is an intensive educational experience that combines both virtual and in-person interactions and gives you the opportunity for international collaboration and experiential learning from a Spanish cultural perspective.
You will gain insights into brand management activities such as creative thinking, product management and brand strategy execution.

The guest lectures, workshop and cases studies with industry professionals will provide you with theoretical knowledge and skills to apply through active learning.
This International Week includes cultural visits and networking opportunities for students to interact with peers from different countries. There will be an online session before the presential week in Madrid.

Participation in this Short Program awards 3 ECTS credits which will be recognized in a Certificate that will be given to each student.